The Best Way to Improve Sales or Ticking Time Bomb?
The approach to improve sales is an endless list of efforts in many areas. To improve sales you could search for… new market segments, more robust prospect lists in existing segments, higher level influencers in each target prospect (CEO, VP Operations etc), more networking opportunities, partnerships in distribution and other channel partners with common goals to tag team with. There are industry / trade shows to attend, continuous marketing efforts and tools to better arm your sales team. There are CRM platforms that can tell you how well your people are communicating and penetrating customers / prospects.
All of these and countless other activities are worthy approaches to building and tracking sales progress. In fact the more you do these activities and track their use, the more likely you will yield more sales. However, at the end of the day, there is no exact formula like (1+1=2) to project sales from all of these efforts. I am a true believer in the synergy of multiple approaches. Yet, if a company is truly seeking better results or Greater Sales Growth from the same kind of activities, I strongly suggest you take a look at your talent pipeline and see what they are truly capable of. If you have a team or team members that cannot execute well, then all of these activities become wasted resources. Put another way, seeking a different result from the same kinds of activity some call insanity.